The benefits of engaging in social media can seem nebulous at times when its effect on the market or sales is not always direct. In her latest article, “Social Media’s Excellent Adventure,” Pam Baker writes:
Talk is all social media really is. Leveraging social media, then, requires a deep abiding understanding of how to manage community chatter. It is about quickly turning negative talk to positive and positive talk to sales. It’s about sweating the small stuff and getting personal.
The idea is that there is no business without the customer and by engaging the customer in a guided conversation through social media, businesses can boost their sales and control their image.
To read more about what exactly social media does and why it is important to businesses, read Baker’s article at E-Commerce Times.
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