Pam Baker of E-Commerce Times recently brought an interesting issue to light: how to successfully manage what will only continue to be a growing mobile technology department. She questions:
Few would argue the necessity of managing all things mobile, but fewer still have a clue as how best to manage the management. Make mobile a new department all its own? Keep it in IT? Make it a subset of every department? Enter the chief mobility officer. The position is strategically key to an enterprise’s overall success, says Gerry Purdy, principal analyst with MobileTrax.
As mobile technology and media becomes a bigger and bigger part of business, the way we manage and incorporate it into our business departments will effect the overall structure of our companies.
To read more about how mobile technology and media are affecting business management, see the original article: Mobile Tech: From Channel to Rainmaker.
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